Korea Consumer Agency (KCA) issued a consumer alert on 18 September 2026 about continuing delivery and refund delays involving Flyday, a Korean online menswear retailer.
Its January–August data records:
- 102 consultations submitted to the 1372 Consumer Counseling Center;
- 48 classified as non-performance of contract and 37 as withdrawal-related complaints, or 85 cases (83.3%) combined; and
- 75 consultations (73.5%) that were not resolved amicably because of factors including the operator being unreachable.
If you have already ordered: save the order, payment, promised delivery date, contact history and cancellation or refund request before account access or page content changes. Then make a traceable request and ask 1372 about the appropriate next step if the matter remains unresolved.
The figure of 102 is a consultation count. It is not a confirmed number of victims, criminal cases or unlawful transactions, and it does not predict the outcome of an individual refund request.
What the official alert actually confirms
KCA’s breakdown lists 48 contract non-performance complaints, 37 withdrawal complaints, 11 unjust-benefit complaints and six other consultations.
The agency also said that the notification it mailed to the registered business address was returned because the recipient was unknown. Incheon City and Geomdan District Office visited the registered location on 2 September and confirmed that the operator had already vacated it. The district office planned administrative procedures, including a corrective recommendation and possible administrative fine, under Korea’s Electronic Commerce Consumer Protection Act.
Those findings require careful wording. A vacated registered address and unsuccessful contact are confirmed. They do not, by themselves, establish legal closure, fraud, insolvency or the impossibility of a refund. A planned administrative process must not be reported as a completed sanction.
Reading the statistics without overclaiming
| Item | KCA figure | Boundary |
|---|---|---|
| Total consultations | 102 | Not a confirmed victim count |
| Contract non-performance | 48 | A consultation category, not a final legal judgment |
| Withdrawal-related | 37 | Individual withdrawal rights still depend on the transaction |
| Unjust benefit | 11 | Does not itself establish a criminal finding |
| Unresolved | 75 | Does not prove that repayment will never occur |
The data justify prompt record preservation by affected customers. They do not support estimates of total losses, liabilities or the operator’s ability to pay.
Build a transaction timeline
This is an AI-generated illustration, not a photograph of a Flyday order or an actual complainant’s evidence.
Put the following in chronological order:
- Order: date, products, quantity, order number and seller details;
- Payment: date, amount, method and the relevant card or bank record;
- Promise: the stated dispatch or delivery date;
- Change: out-of-stock messages, proposed substitutions or changes to order status;
- Request: when and how you asked for performance, cancellation, withdrawal or refund;
- Response: board posts, email, text messages and call history; and
- Receipt: whether anything arrived, including photographs of partial deliveries and packaging.
While the account remains accessible, preserve a full-page image or PDF of the order history. A tightly cropped screenshot can remove the date, URL context or order identifier that later explains what happened.
KCA cited recordings, messages and formal written notices as examples of material that may document non-performance. Records do not guarantee a settlement or refund. They help establish what was promised, what failed to occur and when the consumer requested a remedy.
Make a request that can be traced
Once the promised delivery date has passed, or the seller reports that supply is unavailable, state the requested remedy through a channel that preserves the date and wording—such as the seller’s message board, email, text message or a formal written notice.
A concise request can identify:
- the order number and payment date;
- the missing or partially delivered item;
- the promised delivery date or out-of-stock notice;
- whether you seek performance or repayment; and
- a reasonable reply channel and deadline.
If a card was used, the card issuer can be asked whether a cancellation or transaction-dispute procedure is available and what records it requires. Payment by card does not automatically produce a refund, and procedures vary with the issuer, transaction type and evidence.
When direct resolution is not possible, the nationwide 1372 Consumer Counseling Center can explain counseling and consumer-redress routes. Calls to 1372 are charged to the caller.
Do not reduce every case to “seven days”
KCA advises consumers returning an online purchase for a simple change of mind to make the request within seven days of receipt and preserve a record of it.
Non-delivery, partial delivery, notice that an item cannot be supplied, or failure to meet an agreed delivery date involve different facts. KCA’s legal appendix also cites provisions covering steps to supply prepaid goods, notice and repayment when supply is impossible, and repayment after withdrawal.
These provisions are not a substitute for case-specific advice. The relevant date can depend on whether goods were received, when written contract information was provided and what the seller communicated. Do not abandon a claim solely because seven days have passed, but do not promise yourself an automatic three-business-day refund either. Present the timeline to 1372 for guidance.
Reduce risk before placing another order
This AI-generated illustration does not depict a particular card issuer, retailer or delivery company.
KCA’s prevention guidance includes:
- checking the business registration number, trading name, representative and contact details;
- reviewing recent delivery and refund experiences rather than relying on one rating;
- saving product, price, delivery-charge, dispatch and return conditions;
- using a credit card where practicable rather than cash or bank transfer;
- treating cash-only checkout or extra cash-payment discounts with caution; and
- preserving order and payment records immediately.
The card recommendation is not a claim that every card transaction is safe or refundable. Its practical value is a traceable payment record and the possibility of asking the issuer about an applicable dispute process.
Action table
| Situation | First action |
|---|---|
| Before payment | Check seller identity, recent service history, delivery and return terms |
| Delivery date passed | Save the order and promised date; request performance through a traceable channel |
| Item unavailable or substitution offered | Decline an unwanted substitute and record the refund request |
| Order page says “cancelled” | Verify that money was actually returned |
| Seller cannot be reached | Build the timeline and consult 1372 about counseling or redress |
| Paid by card | Ask the issuer which cancellation or dispute procedure, if any, applies |
The central evidence is not online speculation but KCA’s 102 consultations and the unusually high unresolved share. Consumers should separate three tasks: preserve the evidence, make a documented request, and then use an appropriate counseling or payment-dispute route.
Naver summary: Read the Life Mokcha Naver version
Checked: 21 September 2026 KST
About the Author
The Life Table of Contents Editorial Team separates official consumer-alert statistics, confirmed administrative facts and practical response steps. This article provides general information and does not guarantee a refund or replace individual legal advice.
References
- Korea Consumer Agency — Consumer alert on Flyday delivery and refund delays (18 September 2026; checked 21 September 2026)
- KBS — KCA cautions consumers over Flyday delivery and refund delays (18 September 2026; checked 21 September 2026)
